In the spotlight
As a new cool brand nurtured by Chery, iCAUR made its striking debut at Auto Shanghai 2025. Since its inception, the brand has been committed to becoming the global cool player for young and young-at-heart consumers worldwide.
With its distinctive boxy design and immersive all-scenario ecosystem, iCAUR leverages category innovation to redefine the relationship between people, vehicles, and lifestyles. iCAUR is not just a means of transportation—it’s a cool player that users can engage with, and a dynamic link connecting diverse scenes in daily life.
iCAUR’s identity as a cool player is deeply rooted in its open ecosystem. By collaborating with third-party partners across off-road gear, outdoor camping, and smart technology, iCAUR brings once niche, enthusiast-only upgrades—such as overlanding kits and AT all-terrain tire packages—into the realm of accessible lifestyle choices for a broader audience.
Within this ecosystem, users are no longer passive consumers—they become active creators and collaborators. From exterior styling kits to interior themes, every element is designed to be as freely configurable as LEGO bricks, empowering users to pursue ultimate personalization and self-expression.
iCAUR has also built a dynamic value network through factory-reserved standard interfaces and nearly a hundred original accessories. This modular ecosystem brings to life the vision of “powered by one platform, shaped by a thousand possibilities.” Whether navigating urban commutes or exploring the outdoors, iCAUR’s open ecosystem extends into every aspect of life—transforming the car from a mere mobility tool into a cool player that connects people, emotions, and lifestyles.
As the first model in iCAUR's open ecosystem, the V23 fully showcases its "evolvable" customization DNA. Built on a compact 4,220 mm × 1,915 mm × 1,845 mm chassis, it features standardized interface designs that lay a solid hardware foundation for personalized modifications.
The V23’s customization potential extends far beyond its hardware, shining through in the finer details. Features like quick-release fender flares, interchangeable bumper styles, and LEGO-inspired high-mounted brake lights turn every element into a canvas for personal expression. Behind this accessible personalization is robust performance: a powerful 155kW dual-motor setup delivers strong acceleration, while a large-capacity battery combined with a low center of gravity—achieved through a four-wheel, four-corner design—ensures agile handling. With cornering G-forces reaching up to 0.83 and a suspension setup featuring a front MacPherson strut and rear five-link independent system, the V23 drives like a “lifted go-kart,” blending off-road fun with urban agility.
The cool story of iCAUR is just beginning. The brand will host its Brand Night in Dubai on August 1, where the “Dream Garage” based on the V23 series will offer users a variety of personalized customization options. Visitors will also have the opportunity to experience immersive, scenario-based services featuring the AiMOGA humanoid robot. We believe the Dream Garage will become a hub for showcasing customization culture and inspiring car enthusiasts, demonstrating new possibilities in vehicle customization and fostering a deeper appreciation for automotive lifestyle.
In this young-at-heart world, iCAUR leverages an open ecosystem and customization potential to transform cars from mundane industrial products into personalized companions that embody passion and individuality—driving every young spirit toward a broader world of cool experiences.